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Read online book Game Changers : The Evolution of Advertising (2013, Hardcover) by in FB2, DOC, TXT

9783836545242
English, French, German

3836545241
A celebration of "the misfits, the rebels, the trouble makers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" via Levi's "Launderette" and Burger King's "Subservient Chicken," this book looks at the history behind some 200 pieces of work to ask how and why those who "Just Do It" did it. Edited by Cannes Lions with Peter Russel and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell , this is the first definitive history of how adverting got from there to here, and where it's going next., The Cannes Lions Festival celebrates 60 years of inspiring creativity Inspiring creativity is at the heart of the Cannes Lions International Festival of Creativity, held every June. Attracting more than 34,000 entries from all over the world, the festival is a truly global meeting place for the industry, where creative professionals come to debate, learn, and be inspired; where the greatest industry honors are bestowed; where those pushing creative communications forward are celebrated. In 2013, the festival is celebrating 60 years of awarding innovative, solution-driven, ground-breaking thinking; to mark the occasion, Cannes Lions and TASCHEN present Game Changers , a retrospective of the past 60 years. A creative council of five top names in the creative industry has selected the most important works that paved the way for advertising professionals to change the way they communicate with consumers. Also included is a timeline showing a retrospective of groundbreaking work from the past 60 years., The campaigns that changed the advertising industry forever A celebration of "the misfits, the rebels, the trouble makers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the Nike FuelBand via Levi's "Launderette," this book looks at the history behind some 200 pieces of work to ask how and why those who "Just Do It" did it. With an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how adverting got from there to here, and where it's going next., Where great ideas come to roar. The campaigns that changed the advertising industry forever A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it. Edited by Cannes Lions with Peter Russell and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell , this is the first definitive history of how advertising got from there to here, and where it's going next. The Cannes Lions International Festival of Creativity is a long-established global benchmark for excellence in creative communications. Launched in 1954, the annual festival hosts more than 12,000 delegates from the creative and media industries, as well as advertisers, technologists and entrepreneurs, for a week-long series of seminars, exhibitions, and award shows. Around 36,000 campaigns are entered into the Festival each year in different categories including film, design, PR and digital, all vying for the much-coveted Lion trophy., Where great ideas come to roar: The campaigns that changed the advertising industry forever A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it. Edited by Cannes Lions with Peter Russell and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where it's going next. The Cannes Lions International Festival of Creativity is a long-established global benchmark for excellence in creative communications. Launched in 1954, the annual festival hosts more than 12,000 delegates from the creative and media industries, as well as advertisers, technologists and entrepreneurs, for a week-long series of seminars, exhibitions, and award shows. Around 36,000 campaigns are entered into the Festival each year in different categories including film, design, PR and digital, all vying for the much-coveted Lion trophy. Text in English, French, and German

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